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Impacts and issues associated with the development, hosting and marketing of a cultural festival or event: Oktoberfest-Munich.
- Essay • 10 pages • 2017
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This essay discusses impacts and issues associated with the development, hosting and marketing of Oktoberfest and the overall effect it has on Munich. It talks about how festivals and events are a significant cultural tourism product increasingly used as part of tourism strategy to help define, brand and raise a profile of a destination.
Essay
Impacts and issues associated with the development, hosting and marketing of a cultural festival or event: Oktoberfest-Munich.
Last document update:
ago
This essay discusses impacts and issues associated with the development, hosting and marketing of Oktoberfest and the overall effect it has on Munich. It talks about how festivals and events are a significant cultural tourism product increasingly used as part of tourism strategy to help define, brand and raise a profile of a destination.
$8.42
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As you read this, a fellow student has made another $4.70
How did he do that? By selling his study resources on Stuvia. Try it yourself! Discover all about earning on Stuvia
How did he do that? By selling his study resources on Stuvia. Try it yourself! Discover all about earning on Stuvia